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Strategic branding expert with a focus on elevating eCommerce brands.
(01)
Hi, Im Kate
CURRENTLY CBO @ BARBELLMARKETING.CO.UK
Strategic branding expert with a focus on elevating eCommerce brands.
(01)
Hi, Im Kate
CURRENTLY CBO @ BARBELLMARKETING.CO.UK
(02)
ABOUT
Not Your Average Brand Whisperer
As Chief Branding Officer at Barbell Marketing and the mind behind Goosekin, I'm all about forging brand identities that speak volumes. At Barbell, I've steered brands to the forefront of the fitness industry, translating complex market dynamics into clear, impactful strategies.
Goosekin is my canvas for exploring the intersection of branding and consumer psychology, crafting narratives that resonate deeply with audiences. It's where strategy meets creativity, and where brands find their true voice in a crowded digital world.
Crafting Unique Identities with Precision, Insight, and a Personal Touch
Crafting Unique Identities with Precision, Insight, and a Personal Touch
PROJECTS
(05)
TAKE A LOOK
NAME SURNAME
Position
NAME SURNAME
Position
NAME SURNAME
Position
Silverback Gym Wear
2021
PROJECT â„–2
2018
PROJECT â„–3
2017
Refresh of brand identity, strategy and messaging
Always celebrate small wins. Even if you failed at the beginning, it’s okay. You can always start all over again.
WHAT
I'm not just here to make things look good (although I can do that, too).
I'm here to enhance your customer journey, from the first click to the loyal repeat purchase. With deep dives into your audience and a relentless pursuit of improved customer experiences, I serve as the bridge between your brand and your customers, guiding you through the e-commerce jungle.
Tired of underperforming retention rates? Looking to transform your brand loyalty and drive serious growth? You're in the right place. Let's get started.
Tired of underperforming retention rates? Looking to transform your brand loyalty and drive serious growth? You're in the right place. Let's get started.
What i do
You've mastered the art of selling online, but does your brand tell the story you want it to? Is it a page-turner? In a digital world cluttered with cookie-cutter copies, I craft brand identities that not only stand out but stick around in the customer's mind long after the tab is closed. From the first 'Hello' to the repeat purchase 'Welcome back', I'm your co-author in the bestseller your brand is destined to become. Ready to be on your customer's mind, for all the right reasons?
Insight Mining
This phase involves Deep Audience Understanding, Customer Journey Mapping, Emotional Journey Mapping, and CX Auditing. Staying ahead of the curve with E-commerce Trend Analysis and Projections.
Strategy Development
Crafting robust Branding Strategy and Customer Experience (CX) Strategy, and aligning them with Human Resource (HR) Strategy to ensure cohesive internal and external communications.
Tactical Planning
Creating high-impact Advertising Campaigns, curating distinctive Brand Experiences, enhancing HR Communication, and introducing innovative Products and Services to drive growth.
Execution & Optimisation
Transforming Marketing Operations for peak efficiency, running Activation Workshops to engage teams, implementing measurable KPI/OKR Systems, developing comprehensive CX Standards and Guidelines, and designing services for ultimate customer satisfaction.
how
why me?
career
CBO
As the Chief Branding Officer at Barbell Marketing, a Birmingham-based fitness marketing specialist firm, I led a dynamic team to help fitness brands stand out in a crowded market. Harnessing my expertise in customer research, brand identity creation, and email and ad marketing strategies, I turned the brand vision into reality. My strategic acumen and robust marketing campaigns brought in a remarkable £3.1m for clients in under a year.
2018 - ongoing
Art Director
I embraced the role of Art Director for the Mr Grey boutique hotel, a cherished family business based in Ukraine. From the ground up, I built the brand's identity, designed its website, directed captivating photoshoots, and led operation and social media teams. Within the first year, we broke even and won the loyalty of hundreds of customers, thanks to our commitment to excellence and personalized experiences.
Co founder
Home is where the heart is. Isn’t it? But for us, home is also where our personalities reflect the most.
Experience
2018 - ongoing
2019 -2022
I recently served in a dual role as CBO at Barbell Marketing and Art Director at Mr Grey boutique hotel in Ukraine. Barbell Marketing is a team of fitness marketing specialists that helps fitness brands find and retain customers, create better customer experiences, and increase brand value. As CBO, I was responsible for customer research, brand identity creation, and leading email and ads marketing teams. I helped generate £3.1m for clients in less than a year. Mr Grey boutique hotel is a small family business in Ukraine where I launched the business by designing the brand identity, and website, and directing photoshoots. I led the operation and social media team, which broke even in the first year and secured hundreds of loyal customers over 2.5 years. Currently, I am looking for a new milestone in my career.
Chief Branding Officer
Art Director
BARBELL MARKETING
Mr. grey BOUTIQUE hotel
Birmingham, UK
Odesa, Ukraine (remote work)
Clients
The Fitness Brands that trust me to help them communicate, grow, and connect.
- Adam and Kate are exceptional and their knowledge and professionalism is the foundation of a diverse and talented marketing team.Pete TidmarschCo-founder of Silverback
- Their knowledge of the marketing industry is very good and what also impressed me is their knowledge of the fitness industry. It’s not just marketing, the team look at the whole approach to business. We have been very impressed with their whole team as they always go above and beyond and we are really excited about our growth in 2022 and beyond with Adam, Kate and the BBM team.Ryan BruntCEO of Fit Group ( Recover Fit & Train Fit)
- Adam, Kate and the team as well as being a great bunch of people to work with invest a lot of time and effort into cultivating the relationship with their clients and understanding their business and products. That aligned to their knowledge of both marketing and the fitness industry positions them well in this space.Raj ThiruchelvarajahCEO of Hytro BFR
- Barbell Marketing is a pleasure to work with, the whole team are proactive but also reactive and is constantly finding solutions on improving your business. Whether it be types of marketing ideas or customer user experience, they love to dive into it all and provide a well-rounded knowledge base. They are a pleasure to work with and HEXXEE would definitely recommend them!Jonny HollwayCEO & Founder of Hexxee
Education
2016 - 2017
2013 - 2015
I have found my passion in consumer behaviour and branding, particularly in the fitness industry. I have always been driven to help people find a healthier, happier, and more fulfilling lifestyle by introducing them to the right fitness brand. My mission is to inspire better physical and mental health, confidence, happiness, and a sense of belonging in a community of like-minded people. Whether through luck or the exceptional teaching of my professors, I have found my purpose in this field.
Msc Strategic Marketing Management
BA (Hons) Global Business Management
Aston University
Coventry University
Birmingham, UK
London, UK
Case Studies
I've highlighted and expanded on 3 key projects that I lead for Silverback to provide a snippet of my capabilities in action, and the impact they had on the client.
Silverback
Silverback